EXPERTISE & BACKGROUND
UX Web Designer & Front-End Developer
Bridging visual strategy with technical execution to build high-converting, user-centered digital experiences.
With over a decade of hands-on experience leading full-lifecycle website builds, I specialize in transforming complex business goals into intuitive, accessible, and scalable web solutions. My background spans custom WordPress and BigCommerce development, complete site redesigns, performance optimization, and AI-enhanced design workflows.
Whether partnering with scaling businesses or corporate brands, my focus is always the same: creating seamless, data-driven visual designs backed by clean, accessible code.
12+
Years Experience
Over a decade of end-to-end web design and UI/UX expertise—crafting responsive, accessible, and brand-aligned digital experiences.
200+
Websites Maintained
Designed and launched bespoke sites from scratch, balancing aesthetic quality with intuitive user journeys and technical performance.
100%
Bespoke Design & Dev
End-to-end execution spanning wireframing, high-fidelity UI design, custom layout construction, and performance optimization.
Core Capabilities & Technical Skills
Design & UX Strategy
UX / UI Design: Wireframing & Prototyping (Figma, Adobe XD), User Personas, Journey Mapping, & UX Research
Visual Identity: Design Systems, Brand Guidelines, & Custom Digital Assets
Creative Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Development & Technical
Frontend & Platforms: Front-End Development (HTML/CSS), WordPress, BigCommerce, Wix, & Squarespace
CMS Operations: Full CMS Management, Schema Markup Integration, & Code Troubleshooting
Site Performance: Technical Site Optimization, Speed Tuning, & Cross-Browser Testing
Strategy & Process
Web Standards: SEO Best Practices & Web Accessibility (WCAG / ADA Compliance Standards)
Workflow & Automation: AI-Enhanced Workflows, Systems Optimization, & Efficient Delivery
Project Execution: Project Management, Client & Stakeholder Communications, & Cross-Functional Collaboration
WORK WITH ME
Ready to build exceptional digital experiences together?
Whether you’re assembling a core design team, launching a new brand platform, or scaling your digital products, I’d love to chat about how my background fits your team’s goals.